Which PR software has a Substack author database?
PodPitch says it has the only database of Substack authors in PR tech, covering 3 million Substacks. PodPitch reports that Muck Rack, Cision, Meltwater and Qwoted do not offer one.
Substack author database
The Substack author database for PR pitching: 3 million Substacks
PodPitch says it has the only database of Substack authors in PR tech, covering 3 million Substacks.
For PR professionals and in-house brands, that means newsletter writers can be found and pitched from the same PodPitch workspace as journalists and podcast hosts. PodPitch reports that no other PR software, including Muck Rack, Cision, Meltwater or Qwoted, offers a Substack author database.
Quick answers
How many Substacks does PodPitch cover?
PodPitch reports 3 million Substacks in its database, alongside its media and podcast databases, so newsletter writers sit in the same place as journalists and podcast hosts.
What is a Substack author database?
A Substack author database is a searchable list of the writers behind Substack newsletters, organized so a PR team can find the right writers for a story and pitch them. The PodPitch Substack author database covers 3 million Substacks, and PodPitch says it is the only one in PR tech.
Without one, finding newsletter writers means searching Substack by hand, one publication at a time, and keeping your own spreadsheet of contacts.
Why newsletter writers belong in a PR plan
Readers can subscribe to individual writers, not just publications. A newsletter writer who covers your exact niche can put your story in front of an audience that already trusts them.
Most PR databases were built around newsrooms. A Substack author database fills the gap, so your media list reflects where your audience actually reads.
How do you pitch Substack writers with PodPitch?
Treat newsletter writers as individual creators, not newsroom inboxes. These four steps keep pitches relevant and measurable.
Search by the topic, not the outlet
Substack writers cover niches. Start with the exact subject of your story and find the writers who live in it.
Read two recent posts first
Newsletter writers have a personal voice. A pitch that references what they actually wrote earns attention.
Offer something useful to their readers
Data, early access or an expert view that fits the newsletter beats a generic press release.
Track replies alongside your media list
Keep Substack outreach in the same campaign as journalists and podcasts, so you can compare reply rates by channel.
Read the full PodPitch reviews overview
Reach the writers other tools miss
Run your next real pitch through PodPitch and count the replies. That is the fairest review any PR software can get.